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Technological embeddedness and household computer adoption

Technological embeddedness and household computer adoption Purpose – This study seeks to develop the concept of technological embeddedness by extending the social embeddedness theory of economic actions to household computer adoption. It also aims to propose a research framework in which technological embeddedness is a key factor that influences household computer adoption. Design/methodology/approach – The US 1989‐2003 Computer and Internet Use Supplements to the Current Population Surveys are used to validate the proposed research framework. Findings – The results show that technological embeddedness positively affects household computer adoption. In addition, the impact of technological embeddedness is positively moderated by household income, and this impact is particularly stronger on first‐time buyers than on repeat buyers. Practical implications – The results provide important policy and managerial implications for encouraging household computer adoption and bridging the digital divide. Originality/value – The paper proposes a new concept and develops a research framework for analyzing household computer adoption and technology adoption in general. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Technology & People Emerald Publishing

Technological embeddedness and household computer adoption

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-3845
DOI
10.1108/09593841111182269
Publisher site
See Article on Publisher Site

Abstract

Purpose – This study seeks to develop the concept of technological embeddedness by extending the social embeddedness theory of economic actions to household computer adoption. It also aims to propose a research framework in which technological embeddedness is a key factor that influences household computer adoption. Design/methodology/approach – The US 1989‐2003 Computer and Internet Use Supplements to the Current Population Surveys are used to validate the proposed research framework. Findings – The results show that technological embeddedness positively affects household computer adoption. In addition, the impact of technological embeddedness is positively moderated by household income, and this impact is particularly stronger on first‐time buyers than on repeat buyers. Practical implications – The results provide important policy and managerial implications for encouraging household computer adoption and bridging the digital divide. Originality/value – The paper proposes a new concept and develops a research framework for analyzing household computer adoption and technology adoption in general.

Journal

Information Technology & PeopleEmerald Publishing

Published: Nov 15, 2011

Keywords: Household computer adoption; Technological embeddedness; Social embeddedness; Decision making; Innovation; Computers; United States of America

References