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Although most research considers organizational learning as an antecedent of innovation, the relationship is complex and could be reciprocal. Therefore, more research is needed on the profit gained from the learning and organization acquires from its innovation activities. Using the concept of fit, this paper aims to investigate whether organizational learning increases when an organization’s technical innovation level exceeds that of its competitors (positive misfit), theorizing the curvilinear effect of positive technical innovation misfit on organizational learning.Design/methodology/approachThis paper uses regression analysis with survey data gathered from 202 European firms.FindingsThe findings support the argument that positive technical innovation misfit has an inverted-U shaped effect on organizational learning.Practical implicationsThe findings obtained should orient firm managers to developing a work environment that enables optimal levels of technical innovation and learning – levels at which the technical innovation developed drives learning among the organization’s members but avoids becoming trapped in the organizational complexity involved in very high levels of positive technical innovation misfit.Originality/valueThis study resolves conflicting views of the relationship between organizational learning and technical innovation and adds to the existing literature that indicates that proactive innovative firms can fail when becoming learners.
Journal of Business and Industrial Marketing – Emerald Publishing
Published: Mar 11, 2021
Keywords: Positive technical innovation misfit; Organizational learning; Curvilinear relation; Survey
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