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Targeting the Affluent Consumer

Targeting the Affluent Consumer Marketing to America's affluent consumers is no easy task. However, there is a significant segment of highincome consumers who are rarely prospected. Here's how to target these hidden achievers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Targeting the Affluent Consumer

Stanley, Thomas J.
Journal of Business Strategy , Volume 9 (5): 4 – May 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039251
Publisher site
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Abstract

Marketing to America's affluent consumers is no easy task. However, there is a significant segment of highincome consumers who are rarely prospected. Here's how to target these hidden achievers.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1988

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