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Tall tales? Storytelling for marketers, change managers and operational researchers

Tall tales? Storytelling for marketers, change managers and operational researchers Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Since the development of speech it seems that human beings have communicated through telling stories. In oral traditions storytellers were held in high esteem, they entertained, touched the emotions and passed on knowledge. They also made people feel part of something. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Tall tales? Storytelling for marketers, change managers and operational researchers

Strategic Direction , Volume 24 (7): 3 – May 23, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540810877393
Publisher site
See Article on Publisher Site

Abstract

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Since the development of speech it seems that human beings have communicated through telling stories. In oral traditions storytellers were held in high esteem, they entertained, touched the emotions and passed on knowledge. They also made people feel part of something. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Journal

Strategic DirectionEmerald Publishing

Published: May 23, 2008

Keywords: Storytelling; Brand management; Change management; Operational research

References