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TAKING THE MEASURE OF EMARKETING SUCCESS

TAKING THE MEASURE OF EMARKETING SUCCESS Don't just cross your fingers and hope your emarketing initiatives are paying off, measure the payoff. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

TAKING THE MEASURE OF EMARKETING SUCCESS

Journal of Business Strategy , Volume 23 (2): 8 – Feb 1, 2002

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040235
Publisher site
See Article on Publisher Site

Abstract

Don't just cross your fingers and hope your emarketing initiatives are paying off, measure the payoff.

Journal

Journal of Business StrategyEmerald Publishing

Published: Feb 1, 2002

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