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Taking Strategy to the Bottom Line

Taking Strategy to the Bottom Line Many companies try to connect strategy with the financial plans that actually guide managers' actions, but only a few have devised good linkages. In this case study, the authors describe the steps taken by one organization to integrate strategic and financial planning. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Taking Strategy to the Bottom Line

Gurrad, John; Belser, Scott
Journal of Business Strategy , Volume 13 (2): 6 – Feb 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039476
Publisher site
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Abstract

Many companies try to connect strategy with the financial plans that actually guide managers' actions, but only a few have devised good linkages. In this case study, the authors describe the steps taken by one organization to integrate strategic and financial planning.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1992

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