Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Taking e‐commerce to a new level Winner takes all

Taking e‐commerce to a new level Winner takes all A recent advertisement on British television made great play of the fact that there is no substitute in the business world for face‐to‐face contact. Two firms were vying for a contract and the winner was the one whose boss crossed the Atlantic to deal in person with the commissioning business. The inference viewers were able to make was obvious. For all that, technology continues to revolutionize the way business is carried out and its potential is a long way from being fully tapped. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Taking e‐commerce to a new level Winner takes all

Strategic Direction , Volume 20 (11): 3 – Dec 1, 2004

Loading next page...
 
/lp/emerald-publishing/taking-e-commerce-to-a-new-level-winner-takes-all-OYxYSIyXJD
Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540410567238
Publisher site
See Article on Publisher Site

Abstract

A recent advertisement on British television made great play of the fact that there is no substitute in the business world for face‐to‐face contact. Two firms were vying for a contract and the winner was the one whose boss crossed the Atlantic to deal in person with the commissioning business. The inference viewers were able to make was obvious. For all that, technology continues to revolutionize the way business is carried out and its potential is a long way from being fully tapped.

Journal

Strategic DirectionEmerald Publishing

Published: Dec 1, 2004

Keywords: Electronic commerce; Marketing; Logistics; Business development; Channel management

There are no references for this article.