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/lp/emerald-publishing/synergizing-invention-and-innovation-for-missions-and-markets-ZA5RpDKQ30
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 1355-5855
- DOI
- 10.1108/13555850010764686
- Publisher site
- See Article on Publisher Site
Abstract
Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.
Journal
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Jun 1, 2000
Keywords: Innovation; New product development; R&D