Access the full text.
Sign up today, get DeepDyve free for 14 days.
Rapid urbanization and the influx of rural residents to urban cities has led to the growth of informal settlements globally. Drawing on institutional theory, this paper aims to examine institutional actors’ legitimacy seeking behaviour to housing issues and their responses to regulative, normative and cultural pressures.Design/methodology/approachThe qualitative case-study research approach is adopted by conducting 25 in-depth interviews that involved purposefully chosen institutional actors in the housing sector. Online observations and documents are used to support the interview data.FindingsThematic analysis of data gathered suggests that these actors, guided by sensemaking, invest in relationship-building to attain market, social, relational and political legitimacy. The relationship-building also leads to the legitimation of institutional actors’ existence via an eclectic mix of economic, social and political actions.Originality/valueThe results not only guide policymakers faced with potentially conflicting demands to legitimize sustainable housing developments policy that could benefit the urban poor’s shelter needs but also to consider the interactive and dynamic processes of stakeholders’ pressures, in a highly regulated housing environment.
Journal of Business & Industrial Marketing – Emerald Publishing
Published: May 25, 2021
Keywords: Sensemaking; Case studies; Legitimacy; Institutional theory; Sustainable housing market
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.