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The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research.Design/methodology/approachA systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers.FindingsThe results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future.Research limitations/implicationsWhat is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date.Practical implicationsThis review provides decision makers with insights that have been synthesised from across the management field.Originality/valueThis review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.
European Journal of Marketing – Emerald Publishing
Published: Feb 27, 2020
Keywords: Sustainable fashion; Ethical fashion; Marketing ethics; Sustainable business models
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