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Sustainable fashion: current and future research directions

Sustainable fashion: current and future research directions The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research.Design/methodology/approachA systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers.FindingsThe results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future.Research limitations/implicationsWhat is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date.Practical implicationsThis review provides decision makers with insights that have been synthesised from across the management field.Originality/valueThis review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Sustainable fashion: current and future research directions

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0309-0566
eISSN
0309-0566
DOI
10.1108/ejm-02-2019-0132
Publisher site
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Abstract

The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research.Design/methodology/approachA systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers.FindingsThe results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future.Research limitations/implicationsWhat is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date.Practical implicationsThis review provides decision makers with insights that have been synthesised from across the management field.Originality/valueThis review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.

Journal

European Journal of Marketing – Emerald Publishing

Published: Feb 27, 2020

Keywords: Sustainable fashion; Ethical fashion; Marketing ethics; Sustainable business models

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    Roberti, M.
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    Roos, S.; Sandin, G.; Zamani, B.; Peters, G.; Svanström, M.; Muthu, S.
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    Ruppert-Stroescu, M.; LeHew, M.L.A.; Connell, K.Y.H.; Armstrong, C.M.
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    Ryding, D.; Wang, M.; Fox, C.; Xu, Y.; Henninger, C.; Alevizou, P.; Goworek, H.; Ryding, D.
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  • Detoxifying the supply chains: Production networks of slow garment factories in South-Eastern Europe
    Shih, W.C.; Agrafiotis, K.; Muthu, S.
  • The role of information exposure in female university students’ evaluation and selection of Eco-Friendly apparel in the South African emerging economy
    Sonnenberg, N.; Jacobs, B.; Momberg, D.
  • Collaborative consumption 2.0: an alternative to fast fashion consumption
    Strähle, J.; Erhardt, C.; Strähle, J.
  • The role of social media for a sustainable consumption
    Strähle, J.; Gräff, C.; Strähle, J.
  • The prosumer concept in fashion retail: Potentials and limitations
    Strähle, J.; Grünewald, A.-K.; Strähle, J.
  • Cross-Industry learnings: What fashion retail can learn from the Used-Car industry
    Strähle, J.; Höhn, M.; Strähle, J.
  • The second hand market for fashion products
    Strähle, J.; Klatt, L.M.; Strähle, J.
  • Key aspects of sustainability in fashion retail
    Strähle, J.; Müller, V.; Strähle, J.
  • Case study: Loop extension of Filippa K
    Strähle, J.; Schnaidt, A.; Strähle, J.
  • Potentials of a fashion fTRACE app
    Strähle, J.; Sfameni, M.C.; Strähle, J.
  • Young consumers’ perceptions of sustainable clothing: Empirical insights from Chinese post-90s’ college students
    Su, J.; (Tu) Watchravesringkan, K.; Zhou, J.; Xu, Y.; Chi, T.; Su, J.
  • Typology of Korean eco-sumers: Based on clothing disposal behaviors
    Sung, H.W.; Kincade, D.H.
  • University students’ attitude towards clothes in terms of environmental sustainability and slow fashion
    Tama, D.; Cureklibatir Encan, B.; Ondogan, Z.
  • Factors influencing willingness to pay for sustainable apparel: a literature review
    Tey, Y.S.; Brindal, M.; Dibba, H.
  • From ‘green blur’ to ecofashion: fashioning an eco-lexicon
    Thomas, S.
  • Methods for the thematic synthesis of qualitative research in systematic reviews
    Thomas, J.; Harden, A.
  • Factors influencing college students’ purchase intention towards bamboo textile and apparel products
    Thompson, A.; Tong, X.
  • Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges
    Todeschini, B.V.; Cortimiglia, M.N.; Callegaro-de-Menezes, D.; Ghezzi, A.
  • Towards a methodology for developing evidence-Informed management knowledge by means of systematic review
    Tranfield, D.; Denyer, D.; Smart, P.
  • Sustainable supply chain management in the fast fashion industry: an analysis of corporate reports
    Turker, D.; Altuntas, C.
  • Communicating sustainable shoes to mainstream consumers: the impact of advertisement design on buying intention
    Visser, M.; Gattol, V.; Helm, R.; Vander
  • Environmentally-Friendly perception of fashion products: a Kansei study
    Wagner, M.; Curteza, A.; Chen, Y.; Thomassey, S.; Zeng, X.; Lokman, A.; Yamanaka, T.; Lévy, P.; Chen, K.; Koyama, S.
  • A product line analysis for Eco-Designed fashion products: Evidence from an outdoor sportswear Brand
    Wang, L.; Shen, B.
  • Understanding Chinese consumers’ intention to purchase sustainable fashion products: the moderating role of Face-Saving orientation
    Wei, X.; Jung, S.
  • Conscious consumerism is a lie. Here’s a better way to help save the world
    Wicker, A.
  • Content analysis of web-based narrative for fair trade apparel
    Wilber, J.; Pasricha, A.
  • Transition to transformation in fashion education for sustainability
    Williams, D.; eal Filho, W.; Brandli, L.
  • Green is the new black”: celebrity chic and the “green” commodity fetish
    Winge, T.M.
  • The market potential of environmental clothing products in the Hong Kong retail industry
    Wong, J.; Taylor, G.
  • Accidentally sustainable? Ethnographic approaches to clothing practices
    Woodward, S.; Fletcher, K.; Tham, M.
  • Second-hand clothing consumption: a cross-cultural comparison between American and Chinese young consumers
    Xu, Y.; Chen, Y.; Burman, R.; Zhao, H.
  • Marketing eco-fashion: the influence of Brand name and message explicitness
    Yan, R.-N.; Hyllegard, K.H.; Blaesi, L.F.
  • Sustainable retailing in the fashion industry: a systematic literature review
    Yang, S.; Song, Y.; Tong, S.
  • Sustainability and philanthropic awareness in clothing disposal behavior among young Malaysian consumers
    Yee, L.W.; Hassan, S.H.; Ramayah, T.
  • Life cycle assessment of clothing libraries: can collaborative consumption reduce the environmental impact of fast fashion?
    Zamani, B.; Sandin, G.; Peters, M.G.
  • Environmental impacts in the fashion industry: a life-cycle and stakeholder framework
    Kozlowski, A.; Bardecki, M.; Searcy, C.
  • Impacts of social media mediated electronic words of mouth on young consumers’ disposal of fashion apparel: a review and proposed model
    Ng, N.K.-Y.; Chow, P.-S.; Choi, T.-M.; Choi, TM.; Cheng, T.
  • Eco-tech fashion: Rationalizing technology in sustainable fashion
    Scaturro, S.
  • The sustainable luxury craft of bespoke tailoring and its’ enduring competitive advantage
    Shih, W.C.; Agrafiotis, K.; Gardetti, M.; Muthu, S.
  • The art of writing a review article
    Short, J.
  • Sustainable measures taken by brands, retailers, and manufacturers
    Vadicherla, T.; Saravanan, D.; Muthu, S.
  • Practitioner papers: an investigation of ethical sourcing practices: Levi Strauss and Co
    Wong, E.; Taylor, G.