Sustainability information sources: employee knowledge, perceptions, and learning

Sustainability information sources: employee knowledge, perceptions, and learning Purpose – The information sources employees in one Fortune 100 organization draw on to learn about sustainability are identified. The linkages between knowledge about sustainability, perceptions of the organization's involvement in sustainability initiatives, and interest in learning more about sustainability are investigated. Design/methodology/approach – Employees ( n =1,952) completed an online survey investigating what they knew and thought about sustainability, and the sources of their information. The information sources investigated included external association sources, media sources, supply‐chain sources, interpersonal sources, and intraorganizational sources. Findings – Important external information sources include professional/industry associations, faith‐based institutions, and supply‐chain partners. Important internal sources include supervisors, company meetings, and the company sustainability report. Those who think sustainability is important to their organization's long‐term success were interested in learning more about sustainability. Awareness of the organization's sustainability initiatives is related to the belief sustainability is important to the organization's success. Research limitations/implications – Limitations include a cross‐sectional study, single‐item measures, and nominal data. Practical implications – Companies launching sustainability initiatives need to understand and manage the information sources their employees utilize. Originality/value – This is a large empirical study that focusses on information sources and employee perceptions involving sustainability. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

Sustainability information sources: employee knowledge, perceptions, and learning

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Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
1363-254X
DOI
10.1108/JCOM-05-2012-0035
Publisher site
See Article on Publisher Site

Abstract

Purpose – The information sources employees in one Fortune 100 organization draw on to learn about sustainability are identified. The linkages between knowledge about sustainability, perceptions of the organization's involvement in sustainability initiatives, and interest in learning more about sustainability are investigated. Design/methodology/approach – Employees ( n =1,952) completed an online survey investigating what they knew and thought about sustainability, and the sources of their information. The information sources investigated included external association sources, media sources, supply‐chain sources, interpersonal sources, and intraorganizational sources. Findings – Important external information sources include professional/industry associations, faith‐based institutions, and supply‐chain partners. Important internal sources include supervisors, company meetings, and the company sustainability report. Those who think sustainability is important to their organization's long‐term success were interested in learning more about sustainability. Awareness of the organization's sustainability initiatives is related to the belief sustainability is important to the organization's success. Research limitations/implications – Limitations include a cross‐sectional study, single‐item measures, and nominal data. Practical implications – Companies launching sustainability initiatives need to understand and manage the information sources their employees utilize. Originality/value – This is a large empirical study that focusses on information sources and employee perceptions involving sustainability.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Nov 8, 2013

Keywords: Corporate communications; Sustainable development; Communication; Organizational behaviour; Environment management

References

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