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Sustainability in retail services: a transformative service research (TSR) perspective

Sustainability in retail services: a transformative service research (TSR) perspective Retail organizations that consider a service ecosystems view of sustainability focused on transformation have the potential to contribute to the wellbeing of individuals, business and society. The purpose of this paper is to explore the transformative nature of sustainable retail fashion organizations and their impact on wellbeing within a sustainable retail service ecosystem.Design/methodology/approachA qualitative in-depth case study research design was implemented using four sustainable fashion brands. Data were collected from multiple sources including secondary data from company websites and publicly available reports and interviews with founders and/or high-ranking managers within the organization.FindingsThree overarching themes critical to transformation in sustainable retail service ecosystems were identified: (1) embedded core purpose or ethos, (2) relevance of fit and (3) breadth and depth of message. Corresponding wellbeing elements were found within the three themes – community and society wellbeing, environmental wellbeing, business strategy wellbeing, consumer wellbeing, leadership wellbeing, employee wellbeing, stakeholder and value chain wellbeing and brand wellbeing.Research limitations/implicationsFuture research offers an important opportunity to further explore the relationships between sustainability, TSR and wellbeing in other service contexts.Originality/valueThe paper contributes to transformative service research literature by conceptualizing a sustainable retail service wellbeing ecosystem framework. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Service Theory and Practice Emerald Publishing

Sustainability in retail services: a transformative service research (TSR) perspective

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2055-6225
DOI
10.1108/jstp-12-2021-0255
Publisher site
See Article on Publisher Site

Abstract

Retail organizations that consider a service ecosystems view of sustainability focused on transformation have the potential to contribute to the wellbeing of individuals, business and society. The purpose of this paper is to explore the transformative nature of sustainable retail fashion organizations and their impact on wellbeing within a sustainable retail service ecosystem.Design/methodology/approachA qualitative in-depth case study research design was implemented using four sustainable fashion brands. Data were collected from multiple sources including secondary data from company websites and publicly available reports and interviews with founders and/or high-ranking managers within the organization.FindingsThree overarching themes critical to transformation in sustainable retail service ecosystems were identified: (1) embedded core purpose or ethos, (2) relevance of fit and (3) breadth and depth of message. Corresponding wellbeing elements were found within the three themes – community and society wellbeing, environmental wellbeing, business strategy wellbeing, consumer wellbeing, leadership wellbeing, employee wellbeing, stakeholder and value chain wellbeing and brand wellbeing.Research limitations/implicationsFuture research offers an important opportunity to further explore the relationships between sustainability, TSR and wellbeing in other service contexts.Originality/valueThe paper contributes to transformative service research literature by conceptualizing a sustainable retail service wellbeing ecosystem framework.

Journal

Journal of Service Theory and PracticeEmerald Publishing

Published: Jul 4, 2022

Keywords: Sustainability; Transformative service research (TSR); Wellbeing; Sustainable fashion retail

References