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Sustainability Driving Innovation/Innovation Driving Sustainability

Sustainability Driving Innovation/Innovation Driving Sustainability Sustainability Driving Innovation/Innovation Driving Sustainability Lisa Friedman, Ph.D. Enterprise Development Group, Palo Alto, CA And IJIS Co-Editor WHY SUSTAINABILITY? We are living in transformational times. Innovation can occur at different scales, with different size and scope. Sometimes only one product or service changes, and while it is wonderful in itself, it doesn’t drive change in everything around it. However there are times when one innovation ripples out to permeate many other products and services. Sometimes change is even more pervasive. Sometimes deep change occurs that affects how we see our world and this change begins to work its way into everything we create. The classic diagram of Business Lifecycle Curves can help to illustrate this point (See Figure 1 below). At the simplest level, the lifecycle curves can apply to a product or service. The first curve dips down as the product requires initial investment before it “rounds the curve” and begins slow growth. If the product is successful in its marketplace, it enters a phase of rapid growth. Over time, as the product matures, its growth may begin to slow, plateau, and even decline. While a product may disappear altogether, there is also the chance that it will http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Innovation Science Emerald Publishing

Sustainability Driving Innovation/Innovation Driving Sustainability

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1757-2223
DOI
10.1260/1757-2223.3.1.1
Publisher site
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Abstract

Sustainability Driving Innovation/Innovation Driving Sustainability Lisa Friedman, Ph.D. Enterprise Development Group, Palo Alto, CA And IJIS Co-Editor WHY SUSTAINABILITY? We are living in transformational times. Innovation can occur at different scales, with different size and scope. Sometimes only one product or service changes, and while it is wonderful in itself, it doesn’t drive change in everything around it. However there are times when one innovation ripples out to permeate many other products and services. Sometimes change is even more pervasive. Sometimes deep change occurs that affects how we see our world and this change begins to work its way into everything we create. The classic diagram of Business Lifecycle Curves can help to illustrate this point (See Figure 1 below). At the simplest level, the lifecycle curves can apply to a product or service. The first curve dips down as the product requires initial investment before it “rounds the curve” and begins slow growth. If the product is successful in its marketplace, it enters a phase of rapid growth. Over time, as the product matures, its growth may begin to slow, plateau, and even decline. While a product may disappear altogether, there is also the chance that it will

Journal

International Journal of Innovation Science – Emerald Publishing

Published: Mar 1, 2011

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