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Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing communities

Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing... A mail survey of 428 Nebraska and Kansas businesses from five towns in which Wal‐Mart opened stores between 1989‐1994 resulted in 191 returns regarding retailer response and subsequent performance impact. Less than one third of the businesses with $1 million or more in sales reported a negative impact. In contrast, nearly one half of the businesses with less than $1 million in sales reported a negative impact, with the effect most felt among those retailers located in the central business district. An inverse relationship was observed between changes in retail strategy and store performance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing communities

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References (42)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550010319922
Publisher site
See Article on Publisher Site

Abstract

A mail survey of 428 Nebraska and Kansas businesses from five towns in which Wal‐Mart opened stores between 1989‐1994 resulted in 191 returns regarding retailer response and subsequent performance impact. Less than one third of the businesses with $1 million or more in sales reported a negative impact. In contrast, nearly one half of the businesses with less than $1 million in sales reported a negative impact, with the effect most felt among those retailers located in the central business district. An inverse relationship was observed between changes in retail strategy and store performance.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: May 1, 2000

Keywords: Retailing; Stores; Surveys; Town centres

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