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Survival of the fittest: learning to survive

Survival of the fittest: learning to survive Details that, as a response to the 1973 oil crisis Royal Dutch/Shell, the joint Anglo‐Dutch international company (formed 1907) diversified into metals, nuclear power and several other new business areas — but some of these proved problematical. Looks at some of Shell's moves in various concerns and acquisitions but states that in a highly competitive world, survival is based on learning. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Survival of the fittest: learning to survive

Kippenberger, T
The Antidote , Volume 2 (7): 2 – Dec 1, 1997
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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006359
Publisher site
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Abstract

Details that, as a response to the 1973 oil crisis Royal Dutch/Shell, the joint Anglo‐Dutch international company (formed 1907) diversified into metals, nuclear power and several other new business areas — but some of these proved problematical. Looks at some of Shell's moves in various concerns and acquisitions but states that in a highly competitive world, survival is based on learning.

Journal

The Antidote – Emerald Publishing

Published: Dec 1, 1997

Keywords: Petrol; Diversification; Mergers and acquisitions

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