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Supplier management in fast moving fashion retailing

Supplier management in fast moving fashion retailing Purpose – The over‐arching purpose of this research is to explore the issue of supplier management within the context of fast‐moving fashion retailing. Design/methodology/approach – Qualitative research utilising key informant interviews was used. Findings – The research suggests that retailers may adopt a multi‐tiered approach, whereby dynamism and responsiveness are achieved through only partially agile supply chains. Practical implications – Based on the nature of the qualitative data, the paper provides useful insight into the mechanism by which retailers may balance the need for customer responsiveness with the need for operational and financial viability. Originality/value – The research highlights the need for the establishment of relationships, the benefits of developing a networked approach, and suggests three distinct stages for a multi‐staged approach. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

Supplier management in fast moving fashion retailing

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Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1361-2026
DOI
10.1108/13612020610679268
Publisher site
See Article on Publisher Site

Abstract

Purpose – The over‐arching purpose of this research is to explore the issue of supplier management within the context of fast‐moving fashion retailing. Design/methodology/approach – Qualitative research utilising key informant interviews was used. Findings – The research suggests that retailers may adopt a multi‐tiered approach, whereby dynamism and responsiveness are achieved through only partially agile supply chains. Practical implications – Based on the nature of the qualitative data, the paper provides useful insight into the mechanism by which retailers may balance the need for customer responsiveness with the need for operational and financial viability. Originality/value – The research highlights the need for the establishment of relationships, the benefits of developing a networked approach, and suggests three distinct stages for a multi‐staged approach.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Jul 1, 2006

Keywords: Customer satisfaction; Sourcing; Supplier relations

References