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Successful Product Innovation in UK and US Firms

Successful Product Innovation in UK and US Firms The managerial implications of a study of 40 leading US and UK manufacturing firms (20 UK, 20 US) are examined in which senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which wants to grow its business organically in preference to growing it by acquisition or by selling other manufacturers′ new products. Successful firms distinguish themselves by (1) balanced efforts between updating existing product lines and developing completely new products, and (2) efficient and speedy development work. It is argued that top management involvement and middle management teamwork are the key to achieving these dual objectives. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Successful Product Innovation in UK and US Firms

European Journal of Marketing , Volume 24 (12): 15 – Dec 1, 1990

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Publisher
Emerald Publishing
Copyright
Copyright © 1990 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569010137439
Publisher site
See Article on Publisher Site

Abstract

The managerial implications of a study of 40 leading US and UK manufacturing firms (20 UK, 20 US) are examined in which senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which wants to grow its business organically in preference to growing it by acquisition or by selling other manufacturers′ new products. Successful firms distinguish themselves by (1) balanced efforts between updating existing product lines and developing completely new products, and (2) efficient and speedy development work. It is argued that top management involvement and middle management teamwork are the key to achieving these dual objectives.

Journal

European Journal of MarketingEmerald Publishing

Published: Dec 1, 1990

Keywords: United Kingdom; USA; New product development; Teamwork; Management; Marketing

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