Success factors in going international: experiences from small firms in southeastern USA

Success factors in going international: experiences from small firms in southeastern USA Reviews the individual experiences of many small southeastern US firms as they attempted to meet the challenge of overseas markets, sometimes in response to market saturation at home or to smooth out the seasonality of product demand. Although many small firms were initially reluctant to “go global”, those who did so found that they were able to work through the hurdles and build strong overseas markets. Reviews the variety of measures and techniques which individual firms used to turn obstacles into a successful global venture. Explores the most important lessons which these firms learned in the process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

Success factors in going international: experiences from small firms in southeastern USA

European Business Review, Volume 96 (2): 8 – Apr 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0955-534X
DOI
10.1108/09555349610111802
Publisher site
See Article on Publisher Site

Abstract

Reviews the individual experiences of many small southeastern US firms as they attempted to meet the challenge of overseas markets, sometimes in response to market saturation at home or to smooth out the seasonality of product demand. Although many small firms were initially reluctant to “go global”, those who did so found that they were able to work through the hurdles and build strong overseas markets. Reviews the variety of measures and techniques which individual firms used to turn obstacles into a successful global venture. Explores the most important lessons which these firms learned in the process.

Journal

European Business ReviewEmerald Publishing

Published: Apr 1, 1996

Keywords: Globalization; International trade; Small firms; USA

References

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