Reviews the individual experiences of many small southeastern US firms as they attempted to meet the challenge of overseas markets, sometimes in response to market saturation at home or to smooth out the seasonality of product demand. Although many small firms were initially reluctant to “go global”, those who did so found that they were able to work through the hurdles and build strong overseas markets. Reviews the variety of measures and techniques which individual firms used to turn obstacles into a successful global venture. Explores the most important lessons which these firms learned in the process.
European Business Review – Emerald Publishing
Published: Apr 1, 1996
Keywords: Globalization; International trade; Small firms; USA
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