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Succeeding in China: cultural adjustments for Indian businesses

Succeeding in China: cultural adjustments for Indian businesses Purpose – This paper aims to provide a framework for understanding the differences in the cultures of China and India and to highlight the adjustments that will need to be made for Indian businesses to succeed in China. Design/methodology/approach – The use of historical background of cultures in India and China to define values, traditions and attitudes. Drawing conclusions based on this research in outlining areas where adjustments may help achieve success in business. Findings – Provides a list of adjustments that Indian businesses need to make to succeed in China. Research limitations/implications – The list is by no means exhaustive but serves as a starting point for empirical research on effectiveness of proposed adjustments. Practical implications – An extremely useful and practical source for Indian and global business executives planning to do business in China. An opportunity for academics to conduct follow‐up research. Originality/value – This paper serves as a guide and offers practical measures in terms of behaviour for Indian and international companies doing or planning to do business in China. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cross Cultural Management: An International Journal Emerald Publishing

Succeeding in China: cultural adjustments for Indian businesses

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Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
1352-7606
DOI
10.1108/13527600710718822
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to provide a framework for understanding the differences in the cultures of China and India and to highlight the adjustments that will need to be made for Indian businesses to succeed in China. Design/methodology/approach – The use of historical background of cultures in India and China to define values, traditions and attitudes. Drawing conclusions based on this research in outlining areas where adjustments may help achieve success in business. Findings – Provides a list of adjustments that Indian businesses need to make to succeed in China. Research limitations/implications – The list is by no means exhaustive but serves as a starting point for empirical research on effectiveness of proposed adjustments. Practical implications – An extremely useful and practical source for Indian and global business executives planning to do business in China. An opportunity for academics to conduct follow‐up research. Originality/value – This paper serves as a guide and offers practical measures in terms of behaviour for Indian and international companies doing or planning to do business in China.

Journal

Cross Cultural Management: An International Journal – Emerald Publishing

Published: Feb 13, 2007

Keywords: World economy; International business; National cultures; India; China

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