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Study shows both e-recruitment and training comprehensiveness help to improve employer branding

Study shows both e-recruitment and training comprehensiveness help to improve employer branding This paper aims to review existing literature about both e-recruitment and training comprehensiveness to find out if there was a link to perceptions of the organization among employees. The authors felt this would lead to more positive beliefs and higher levels of employer branding (EB).Design/methodology/approachTo test their beliefs, they analyzed literature published between 1964 and 2017. The strategy was to use the databases of Emerald, EBSCO, Scopus, ProQuest and JSTOR, and search engines like Google Scholar. They searched for key words and came up with 51 articles, 17 dealing with employer branding, 23 about e-recruitment and employer branding, and 11 about training comprehensiveness and employer branding.FindingsThe authors felt the literature review confirmed their beliefs that e-recruitment was a good way to create a more positive view of organizations, and training comprehensiveness helped to develop both employee skills and levels of commitment.Originality/valueVery little research has previously addressed e-recruitment and training comprehensiveness as drivers of EB. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Resource Management International Digest Emerald Publishing

Study shows both e-recruitment and training comprehensiveness help to improve employer branding

Human Resource Management International Digest , Volume 27 (5): 2 – Jul 29, 2019

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0967-0734
DOI
10.1108/hrmid-05-2019-0140
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review existing literature about both e-recruitment and training comprehensiveness to find out if there was a link to perceptions of the organization among employees. The authors felt this would lead to more positive beliefs and higher levels of employer branding (EB).Design/methodology/approachTo test their beliefs, they analyzed literature published between 1964 and 2017. The strategy was to use the databases of Emerald, EBSCO, Scopus, ProQuest and JSTOR, and search engines like Google Scholar. They searched for key words and came up with 51 articles, 17 dealing with employer branding, 23 about e-recruitment and employer branding, and 11 about training comprehensiveness and employer branding.FindingsThe authors felt the literature review confirmed their beliefs that e-recruitment was a good way to create a more positive view of organizations, and training comprehensiveness helped to develop both employee skills and levels of commitment.Originality/valueVery little research has previously addressed e-recruitment and training comprehensiveness as drivers of EB.

Journal

Human Resource Management International DigestEmerald Publishing

Published: Jul 29, 2019

Keywords: Value proposition; Comprehensiveness training; E-recruitment; Employer branding

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