Purpose – An enterprise social network (ESN) is part of the landscape of information reform by enterprises, using Web 2.0. In terms of the marketing targets of typical Web 2.0 techniques, enterprise knowledge sharing in Web 2.0 can be classified into different types (individual interaction type, group interaction type, social interaction type, real‐time interaction type and delay interaction type). The purpose of this paper is to summarize the features and modes of different enterprises' knowledge sharing and study enterprise knowledge sharing quantitatively from an ESN perspective by selecting real‐time interaction type as the case. Design/methodology/approach – Because of the area of research, the authors supplemented social network analysis (SNA) with a mathematical modeling method and additional in‐depth interviews. Findings – The Web 2.0 era provides the opportunity to quantify knowledge sharing. Also, SNA can quantitatively and visually diagnose the knowledge sharing status of the enterprise and guide the enterprise's knowledge‐sharing process. Research limitations/implications – Only a case study regarding real‐time interaction type is presented; other types of interaction are not studied empirically. Practical implications – SNA, combined with a mathematical modeling method and additional in‐depth interviews with team leaders or key managers in organizations, can diagnose quantitatively, visually and comprehensively the knowledge‐sharing status of the enterprise. Originality/value – This paper systematically summarizes the features and modes of Web 2.0 enterprise knowledge sharing, and the multiple‐method research design represents a sound approach to targeting enterprise knowledge sharing.
Journal of Knowledge Management – Emerald Publishing
Published: May 24, 2013
Keywords: Web 2.0; Knowledge management; Organizations; China; Knowledge sharing; Enterprise knowledge sharing; Social networks; Enterprise social network; Social network analysis
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