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STUDIES IN ECONOMIC ANALYSIS

STUDIES IN ECONOMIC ANALYSIS Despite objections, one of the more durable empirical relationships uncovered in statistical investigations of firm and industry profitability, is the tendency for profitability to be relatively high in highadvertising consumer goods industries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Studies in Economics and Finance Emerald Publishing

STUDIES IN ECONOMIC ANALYSIS

Studies in Economics and Finance , Volume 14 (1): 13 – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1086-7376
DOI
10.1108/eb028697
Publisher site
See Article on Publisher Site

Abstract

Despite objections, one of the more durable empirical relationships uncovered in statistical investigations of firm and industry profitability, is the tendency for profitability to be relatively high in highadvertising consumer goods industries.

Journal

Studies in Economics and FinanceEmerald Publishing

Published: Jan 1, 1991

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