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Students’ perceptions of the use of technology in cross-cultural communication

Students’ perceptions of the use of technology in cross-cultural communication Purpose– The purpose of this paper is to explore students’ perceptions of the use of technology in cross-cultural communication and to compare findings with current trends in business. Design/methodology/approach– Structured interviews with seven open-ended questions were used to explore students’ perceptions of the use of technology in cross-cultural communication. Findings– Students learn how to use new technology in cross-cultural communication faster than businesses implement those technologies. Students tend to emphasize the use of video conferencing tools rather than e-mail. Research limitations/implications– Although data saturation has been reached, the sample size was relatively small. Students studying business participated in the study. Practical implications– The findings of this study suggest considering changes to the curriculum and embedding work-based learning into academic programs. Originality/value– This paper compares students’ perceptions with business expectations, revealing the areas in the content of the business communication classes that need to be changed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Higher Education, Skills and Work-based Learning Emerald Publishing

Students’ perceptions of the use of technology in cross-cultural communication

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2042-3896
DOI
10.1108/HESWBL-06-2015-0034
Publisher site
See Article on Publisher Site

Abstract

Purpose– The purpose of this paper is to explore students’ perceptions of the use of technology in cross-cultural communication and to compare findings with current trends in business. Design/methodology/approach– Structured interviews with seven open-ended questions were used to explore students’ perceptions of the use of technology in cross-cultural communication. Findings– Students learn how to use new technology in cross-cultural communication faster than businesses implement those technologies. Students tend to emphasize the use of video conferencing tools rather than e-mail. Research limitations/implications– Although data saturation has been reached, the sample size was relatively small. Students studying business participated in the study. Practical implications– The findings of this study suggest considering changes to the curriculum and embedding work-based learning into academic programs. Originality/value– This paper compares students’ perceptions with business expectations, revealing the areas in the content of the business communication classes that need to be changed.

Journal

Higher Education, Skills and Work-based LearningEmerald Publishing

Published: May 9, 2016

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