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Strategy: where to from here?

Strategy: where to from here? States the big problem with strategy is the fragmentation — leading to many differing schools of thought, which leads to confusion, if not disaffection for managers. Posits that there has been little cross‐fertilization between the fields of strategy and economics except the model proposed by Michael Porter in the 1970s/1980s. Argues competitive strategy is the search for favourable competitive positions in an industry because that is where, fundamentally, competition occurs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Strategy: where to from here?

The Antidote , Volume 3 (7): 2 – Nov 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006588
Publisher site
See Article on Publisher Site

Abstract

States the big problem with strategy is the fragmentation — leading to many differing schools of thought, which leads to confusion, if not disaffection for managers. Posits that there has been little cross‐fertilization between the fields of strategy and economics except the model proposed by Michael Porter in the 1970s/1980s. Argues competitive strategy is the search for favourable competitive positions in an industry because that is where, fundamentally, competition occurs.

Journal

The AntidoteEmerald Publishing

Published: Nov 1, 1998

Keywords: Strategy; Strategic planning; Strategic management

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