Purpose – The authors propose that platforms of stakeholder engagement can become the new basis of enterprise value creation. Design/methodology/approach – The authors report on how new co‐creation engagement models can be designed all across the value chain of enterprise activities. Findings – According to the authors' studies of leading firms, strategy making has become a joint process of co‐creative discovery, as enterprises devise and develop new opportunities together with customers, partners and other stakeholders. Research limitations/implications – Case examples of implementation at leading companies are offered. Practical implications – Leaders will have to manage a process of value creation from a stakeholding‐individual and experience‐based perspective. Originality/value – The article challenges leaders to question why companies should be limited by the internal competencies of the firm when co‐creation platforms could provide access to greater competencies through a well‐developed global resource base.
Strategy & Leadership – Emerald Publishing
Published: Nov 1, 2013
Keywords: Value creation; Innovation; Co‐creating value with customers; Customer interaction; Customer platforms; Stakeholder competencies
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