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Strategy according to Michael Porter

Strategy according to Michael Porter Aims to promote the clear strategic thinking from which it is believed effective strategy arises. Discusses the approach of Harvard Business School's Michael Porter to business strategy and industrial economics. States the aims of a firm's strategy are to decide its goals and the means by which they can be achieved. Considers that managers need to consider whether their firm is positioned within the most appropriate strategic group and specific competitive forces applying to it ‐ combined with success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Strategy according to Michael Porter

The Antidote , Volume 3 (6): 2 – Sep 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006625
Publisher site
See Article on Publisher Site

Abstract

Aims to promote the clear strategic thinking from which it is believed effective strategy arises. Discusses the approach of Harvard Business School's Michael Porter to business strategy and industrial economics. States the aims of a firm's strategy are to decide its goals and the means by which they can be achieved. Considers that managers need to consider whether their firm is positioned within the most appropriate strategic group and specific competitive forces applying to it ‐ combined with success.

Journal

The AntidoteEmerald Publishing

Published: Sep 1, 1998

Keywords: Strategy; Business strategy; Industrial marketing

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