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STRATEGIES TO OUTPACE THE COMPETITION

STRATEGIES TO OUTPACE THE COMPETITION Should one compete on the basis of product features or price Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely shifts back and forth. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

STRATEGIES TO OUTPACE THE COMPETITION

Gilbert, Xavier; Strebel, Paul
Journal of Business Strategy , Volume 8 (1): 9 – Mar 1, 1987
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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039185
Publisher site
See Article on Publisher Site

Abstract

Should one compete on the basis of product features or price Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely shifts back and forth.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1987

There are no references for this article.