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Strategies for Entrepreneurial Manufacturing

Strategies for Entrepreneurial Manufacturing Too often companies using a manufacturing strategy of mass production have been hard hit by competition from inexpensively produced imports. But many companies that do remain competitive are developing a flexible specialization strategy. This strategy allows them to be more entrepreneurial in their manufacturing approach by both accommodating and creating rapid market changes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Strategies for Entrepreneurial Manufacturing

Haskins, Robert; Petit, Thomas
Journal of Business Strategy , Volume 9 (6): 5 – Jun 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039266
Publisher site
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Abstract

Too often companies using a manufacturing strategy of mass production have been hard hit by competition from inexpensively produced imports. But many companies that do remain competitive are developing a flexible specialization strategy. This strategy allows them to be more entrepreneurial in their manufacturing approach by both accommodating and creating rapid market changes.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1988

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