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Strategically thinking about the subject of strategy

Strategically thinking about the subject of strategy Purpose – The purpose of this paper is to provide a conceptual framework to understand the subject of strategy. Design/methodology/approach – The article weaves together the author's thinking, research and experience in strategy consulting. Findings – Strategy is the relationship between means and objectives. It operates at a system level. Practical implications – Bad strategy is expensive. A better understanding of the difference between strategy and tactics will clarify objectives, shape innovation, allocate resources and enable competitive advantage. Originality/value – The paper deals with widespread error and confusion about the nature and function of strategy, with significant implications for decision‐making. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Strategy Series Emerald Publishing

Strategically thinking about the subject of strategy

John G. Singer
Business Strategy Series , Volume 9 (4): 2 – Jul 4, 2008
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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1751-5637
DOI
10.1108/17515630810891889
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to provide a conceptual framework to understand the subject of strategy. Design/methodology/approach – The article weaves together the author's thinking, research and experience in strategy consulting. Findings – Strategy is the relationship between means and objectives. It operates at a system level. Practical implications – Bad strategy is expensive. A better understanding of the difference between strategy and tactics will clarify objectives, shape innovation, allocate resources and enable competitive advantage. Originality/value – The paper deals with widespread error and confusion about the nature and function of strategy, with significant implications for decision‐making.

Journal

Business Strategy Series – Emerald Publishing

Published: Jul 4, 2008

Keywords: Strategic management; Decision making

References

  • Pharma behaving badly
    Financial Times
  • Modern Strategy
    Gray, C.
  • The Making of Strategy: Rulers, States, and War
    Murray, W.; Grimsley, M.