Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Strategic Value Pricing Its Role in International Business

Strategic Value Pricing Its Role in International Business Describes the major strategies used in setting prices ininternational markets. Emphasizes the issue of developing pricingstrategies early in the development phase of new product development anddiscusses bundling strategies with the emphasis on adding value tomature productsservices through bundling. Discusses longterm issues ininternational pricing including the development of pricing parity, theconcentration of buying power in international buying groups, and theincrease in retaliatory measures by nations against predatory pricing bycompetitiors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Physical Distribution & Logistics Management Emerald Publishing

Strategic Value Pricing Its Role in International Business

Download PDF
4 pages

Loading next page...
 
/lp/emerald-publishing/strategic-value-pricing-its-role-in-international-business-ZMAhBanHDm
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-0035
DOI
10.1108/EUM0000000000419
Publisher site
See Article on Publisher Site

Abstract

Describes the major strategies used in setting prices ininternational markets. Emphasizes the issue of developing pricingstrategies early in the development phase of new product development anddiscusses bundling strategies with the emphasis on adding value tomature productsservices through bundling. Discusses longterm issues ininternational pricing including the development of pricing parity, theconcentration of buying power in international buying groups, and theincrease in retaliatory measures by nations against predatory pricing bycompetitiors.

Journal

International Journal of Physical Distribution & Logistics Management – Emerald Publishing

Published: Jun 1, 1992

There are no references for this article.