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Strategic Situational Impact on Commercial Banks in Saudi Arabia

Strategic Situational Impact on Commercial Banks in Saudi Arabia A study is described involving the use of questionnaires toinvestigate the situational factors economy, government, technology,competition, culture, demography that affect the banking industry inSaudi Arabia. The results reveal that culture and technology are viewedas less important than the government and the economy. It is advisablefor banking strategists to start thinking about the importance ofculture, demography, and technology in Saudi Arabia. Considering therise in Islamic awareness, bankers should in some way create anatmosphere to benefit from this trend and change it to a positivefactor. More attention should be directed towards integratingtechnology, culture and demography. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Strategic Situational Impact on Commercial Banks in Saudi Arabia

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329110143326
Publisher site
See Article on Publisher Site

Abstract

A study is described involving the use of questionnaires toinvestigate the situational factors economy, government, technology,competition, culture, demography that affect the banking industry inSaudi Arabia. The results reveal that culture and technology are viewedas less important than the government and the economy. It is advisablefor banking strategists to start thinking about the importance ofculture, demography, and technology in Saudi Arabia. Considering therise in Islamic awareness, bankers should in some way create anatmosphere to benefit from this trend and change it to a positivefactor. More attention should be directed towards integratingtechnology, culture and demography.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Jan 1, 1991

References