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/lp/emerald-publishing/strategic-situational-impact-on-commercial-banks-in-saudi-arabia-TqARZZFnEG
References (5)
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Ghazi Habib, U. Yavas, Sami Kassem, Khalid Al‐Modaifer (1987)
The Bank Marketing Scene in Saudi ArabiaInternational Journal of Bank Marketing, 5
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-2323
- DOI
- 10.1108/02652329110143326
- Publisher site
- See Article on Publisher Site
Abstract
A study is described involving the use of questionnaires toinvestigate the situational factors economy, government, technology,competition, culture, demography that affect the banking industry inSaudi Arabia. The results reveal that culture and technology are viewedas less important than the government and the economy. It is advisablefor banking strategists to start thinking about the importance ofculture, demography, and technology in Saudi Arabia. Considering therise in Islamic awareness, bankers should in some way create anatmosphere to benefit from this trend and change it to a positivefactor. More attention should be directed towards integratingtechnology, culture and demography.
Journal
International Journal of Bank Marketing – Emerald Publishing
Published: Jan 1, 1991