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Strategic Repositioning Through the Customer Connection

Strategic Repositioning Through the Customer Connection With the breakup of AT&T, US WEST had to structure its longterm plans to reflect changing customer needs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Strategic Repositioning Through the Customer Connection

Journal of Business Strategy , Volume 12 (3): 4 – Mar 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039408
Publisher site
See Article on Publisher Site

Abstract

With the breakup of AT&T, US WEST had to structure its longterm plans to reflect changing customer needs.

Journal

Journal of Business StrategyEmerald Publishing

Published: Mar 1, 1991

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