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Strategic Options for Global Market Players

Strategic Options for Global Market Players By developing a product that meets worldwide requirements and positioning that product to capitalize on local needs, companies can capture new markets with good potential for growth. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Strategic Options for Global Market Players

Koepfler, Edward R.
Journal of Business Strategy , Volume 10 (4): 5 – Apr 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039322
Publisher site
See Article on Publisher Site

Abstract

By developing a product that meets worldwide requirements and positioning that product to capitalize on local needs, companies can capture new markets with good potential for growth.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Apr 1, 1989

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