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Strategic marketing management for health management: cross impact matrix and TOWS

Strategic marketing management for health management: cross impact matrix and TOWS Organisations operate within a three-tiered environment - internal, micro and macro. The environment is a powerjul force acting upon the effectiveness of strategic decision making. Failure to take cognisance of the influence of the three-tiered environment can have disastrous consequences. The cross-impact matrix and the TOWS matrix are two strategic decision-making aids that improve effective decision making. When used in conjunction with creative problem solving methods they can provide the basis of a powerful management tool. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management in Medicine Emerald Publishing

Strategic marketing management for health management: cross impact matrix and TOWS

Tony Proctor
Journal of Management in Medicine , Volume 14 (1): 10 – Mar 1, 2000
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10 pages

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0268-9235
DOI
10.1108/02689230010340552
Publisher site
See Article on Publisher Site

Abstract

Organisations operate within a three-tiered environment - internal, micro and macro. The environment is a powerjul force acting upon the effectiveness of strategic decision making. Failure to take cognisance of the influence of the three-tiered environment can have disastrous consequences. The cross-impact matrix and the TOWS matrix are two strategic decision-making aids that improve effective decision making. When used in conjunction with creative problem solving methods they can provide the basis of a powerful management tool.

Journal

Journal of Management in Medicine – Emerald Publishing

Published: Mar 1, 2000

Keywords: SWOT analysis

References

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    Handy, C
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    Large, M
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    Mercer, D.
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    Mintzberg, H.
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    Proctor, T
  • The TOWS matrix: tool for situational analysis
    Weihrich, H
  • Daimler‐Benz’s move towards the next century with the TOWS matrix
    Weihrich, H.
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    Weihrich, H
  • Strategy analysis in the health service
    Wheeler, N.; Proctor, T.