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/lp/emerald-publishing/strategic-management-lessons-from-e-commerce-yNxiXfYKUG
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1077-5730
- DOI
- 10.1108/10775730610619034
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – This study aimed to explain the high failure rate of e‐commerce ventures. Design/methodology/approach – Both quantitative and qualitative methods were used to examine more than 100 e‐commerce ventures. Findings – The key failure factors for e‐commerce ventures were found to include a lack of: a sound business idea, good market knowledge, long‐term planning, external relationships, and balanced business development. Research limitations/implications – Further research is recommended to examine if the key success/failure factors for e‐commerce differ across industries and geographic markets. Practical implications – The findings strongly suggest that e‐business development is a slow and steady process, with planning and relationship building being critical to success. Original/value of paper – By systematic examining cause‐and‐effect relationships in e‐commerce ventures, this study has demonstrated the paramount importance of strategic management.
Journal
Handbook of Business Strategy – Emerald Publishing
Published: Jan 1, 2006
Keywords: Electronic commerce; Business development; Relationship marketing