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Strategic leadership at General Electric

Strategic leadership at General Electric Discusses General Electric (GE) and the way it has adapted and implemented strategy to changing market‐place conditions. Elaborates on GE's origination from the Edison Electric Light Company set up by Thomas Edison in 1878. Shows how entrepreneurial leadership has helped the company to stimulate growth. States high technology and technical service businesses were central to GE's growth objectives; both businesses were elevated to sector level. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Strategic leadership at General Electric

Kippenberger, T
The Antidote , Volume 3 (7): 4 – Nov 1, 1998
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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006596
Publisher site
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Abstract

Discusses General Electric (GE) and the way it has adapted and implemented strategy to changing market‐place conditions. Elaborates on GE's origination from the Edison Electric Light Company set up by Thomas Edison in 1878. Shows how entrepreneurial leadership has helped the company to stimulate growth. States high technology and technical service businesses were central to GE's growth objectives; both businesses were elevated to sector level.

Journal

The Antidote – Emerald Publishing

Published: Nov 1, 1998

Keywords: Strategic management; Marketing strategy; General Electric

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