Strategic Deployment: A Key To Profitable Growth: Matching Capabilities and Plans To Customer Needs

Strategic Deployment: A Key To Profitable Growth: Matching Capabilities and Plans To Customer Needs This first in a series of discussions introduces strategic deployment, a process that will equip an entire organization to perform at its peak in efficiency, profitability and in meeting customers’ needs. The process identifies and integrates every operation throughout an enterprise that has a legitimate role in executing its strategic plan. It also surfaces activities whose resources represent costs not required for an efficient, responsive organization. Once a sound strategic plan has been developed to guide the future, a properly executed strategic deployment process will link research and development, manufacturing, human resources, finance, marketing, quality and customer services with each other and the corporate vision, mission and key strategies. The full series will define strategic deployment, look at why it makes sense, identify the steps to take in launching the process, and review lessons learned when it has been implemented. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Measuring Business Excellence Emerald Publishing

Strategic Deployment: A Key To Profitable Growth: Matching Capabilities and Plans To Customer Needs

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1368-3047
DOI
10.1108/13683040110695715
Publisher site
See Article on Publisher Site

Abstract

This first in a series of discussions introduces strategic deployment, a process that will equip an entire organization to perform at its peak in efficiency, profitability and in meeting customers’ needs. The process identifies and integrates every operation throughout an enterprise that has a legitimate role in executing its strategic plan. It also surfaces activities whose resources represent costs not required for an efficient, responsive organization. Once a sound strategic plan has been developed to guide the future, a properly executed strategic deployment process will link research and development, manufacturing, human resources, finance, marketing, quality and customer services with each other and the corporate vision, mission and key strategies. The full series will define strategic deployment, look at why it makes sense, identify the steps to take in launching the process, and review lessons learned when it has been implemented.

Journal

Measuring Business ExcellenceEmerald Publishing

Published: Jun 1, 2001

Keywords: Strategy; Organizational change; Planning; Integration

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