Strategic CSR: a panacea for profit and altruism?

Strategic CSR: a panacea for profit and altruism? PurposeThis e-book sheds light on the concept of strategic corporate social responsibility (CSR) in supply chains within a developing country context. This paper aims to investigate cognitive antecedents as well as behavioral consequences of corporate executives toward investing in strategic CSR. Moreover, it displays if and how strategic CSR contributes to creating performance benefits for the supplier.Design/methodology/approachThis study is qualitative and exploratory in its nature. After drafting a five-dimensional framework from extant literature, it empirically elaborates on a case-study analysis based on primary data gathered through semi-structured interviews on ten executives (i.e. top executives, directors, owners) in large-size supplier companies within the Bangladeshi ready-made garment (RMG) supply chain.FindingsFirst, it highlights altruism and performance as being cognitively and theoretically espoused in strategic CSR; yet, one appears to oust the other. Second, it demonstrates that if CSR-driven investments allow for a competitive positional betterment, as for suppliers in the Bangladeshi RMG industry, profit-driven CSR diffuses at the expense of altruism. Third, it confirms CSR’s strategic role as necessary but not sufficient for competitive advantage, delivering insights on suppliers’ future posture vis-à-vis CSR in the Bangladeshi RMG supply chains.Research limitations/implicationsThe e-book investigates strategic CSR’s struggle to maintain a balance between moral and profit-maximization motives at the cognitive level but being paradoxically required in supply chains. A limitation, inter alia, entails the focus on the horizontal perspective of the sample and the RMG supply chain.Originality/valueThe e-book provides valuable theoretical and practical insights by capitalizing on unique data retrieved from the Bangladeshi supply chain. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

Strategic CSR: a panacea for profit and altruism?

European Business Review, Volume 29 (3): 16 – May 8, 2017

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0955-534X
D.O.I.
10.1108/EBR-12-2015-0172
Publisher site
See Article on Publisher Site

Abstract

PurposeThis e-book sheds light on the concept of strategic corporate social responsibility (CSR) in supply chains within a developing country context. This paper aims to investigate cognitive antecedents as well as behavioral consequences of corporate executives toward investing in strategic CSR. Moreover, it displays if and how strategic CSR contributes to creating performance benefits for the supplier.Design/methodology/approachThis study is qualitative and exploratory in its nature. After drafting a five-dimensional framework from extant literature, it empirically elaborates on a case-study analysis based on primary data gathered through semi-structured interviews on ten executives (i.e. top executives, directors, owners) in large-size supplier companies within the Bangladeshi ready-made garment (RMG) supply chain.FindingsFirst, it highlights altruism and performance as being cognitively and theoretically espoused in strategic CSR; yet, one appears to oust the other. Second, it demonstrates that if CSR-driven investments allow for a competitive positional betterment, as for suppliers in the Bangladeshi RMG industry, profit-driven CSR diffuses at the expense of altruism. Third, it confirms CSR’s strategic role as necessary but not sufficient for competitive advantage, delivering insights on suppliers’ future posture vis-à-vis CSR in the Bangladeshi RMG supply chains.Research limitations/implicationsThe e-book investigates strategic CSR’s struggle to maintain a balance between moral and profit-maximization motives at the cognitive level but being paradoxically required in supply chains. A limitation, inter alia, entails the focus on the horizontal perspective of the sample and the RMG supply chain.Originality/valueThe e-book provides valuable theoretical and practical insights by capitalizing on unique data retrieved from the Bangladeshi supply chain.

Journal

European Business ReviewEmerald Publishing

Published: May 8, 2017

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