Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Strategic change

Strategic change Examination of BP Chemicals integration of TQM into its corporate strategy, helping to turn around a 200 million loss in 1981. Shows how the crisis led to a will to survive among the workforce and the launch of a campaign to provide what BPs customers were asking for, namely, consistent quality. Outlines the culture shock involved in emphasising product consistency and working as a partner with customers all now integral to BPs way of working. Illustrates how more people were brought into the decisionmaking processes, changing the leadership style from direction and delegation to coaching and supporting. Concludes that BP Chemicals has found a better way to do business and is enjoying tangible benefits from TQM even though, at the time of writing, there is a deep recession in the marketplace. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The TQM Magazine Emerald Publishing

Strategic change

The TQM Magazine , Volume 3 (6) – Jun 1, 1991

Loading next page...
 
/lp/emerald-publishing/strategic-change-FNi2v8GhUX
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-478X
DOI
10.1108/09544789110034005
Publisher site
See Article on Publisher Site

Abstract

Examination of BP Chemicals integration of TQM into its corporate strategy, helping to turn around a 200 million loss in 1981. Shows how the crisis led to a will to survive among the workforce and the launch of a campaign to provide what BPs customers were asking for, namely, consistent quality. Outlines the culture shock involved in emphasising product consistency and working as a partner with customers all now integral to BPs way of working. Illustrates how more people were brought into the decisionmaking processes, changing the leadership style from direction and delegation to coaching and supporting. Concludes that BP Chemicals has found a better way to do business and is enjoying tangible benefits from TQM even though, at the time of writing, there is a deep recession in the marketplace.

Journal

The TQM MagazineEmerald Publishing

Published: Jun 1, 1991

There are no references for this article.