Strategic and organizational innovations in the pharmaceutical industry - searching for total quality: the case of a large European pharmaceutical company

Strategic and organizational innovations in the pharmaceutical industry - searching for total... When considering the traditional conceptions of strategy and quality, the links between the two concepts appear sketchy. On the other hand, nowadays, the main streams of thought lead to a necessary and complementary relationship between total quality and strategic management. The pharmaceutical industry, because of the stakes implied by the activity itself, is particularly concerned with the links between quality and strategy: the example of the large European group Merck‐Lipha appears quite significant. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The TQM Magazine Emerald Publishing

Strategic and organizational innovations in the pharmaceutical industry - searching for total quality: the case of a large European pharmaceutical company

The TQM Magazine, Volume 13 (3): 6 – Jun 1, 2001

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0954-478X
DOI
10.1108/09544780110384853
Publisher site
See Article on Publisher Site

Abstract

When considering the traditional conceptions of strategy and quality, the links between the two concepts appear sketchy. On the other hand, nowadays, the main streams of thought lead to a necessary and complementary relationship between total quality and strategic management. The pharmaceutical industry, because of the stakes implied by the activity itself, is particularly concerned with the links between quality and strategy: the example of the large European group Merck‐Lipha appears quite significant.

Journal

The TQM MagazineEmerald Publishing

Published: Jun 1, 2001

Keywords: TQM; Strategy; Management; Pharmaceutical industry; Innovation; Europe

References

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