When considering the traditional conceptions of strategy and quality, the links between the two concepts appear sketchy. On the other hand, nowadays, the main streams of thought lead to a necessary and complementary relationship between total quality and strategic management. The pharmaceutical industry, because of the stakes implied by the activity itself, is particularly concerned with the links between quality and strategy: the example of the large European group Merck‐Lipha appears quite significant.
The TQM Magazine – Emerald Publishing
Published: Jun 1, 2001
Keywords: TQM; Strategy; Management; Pharmaceutical industry; Innovation; Europe
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera