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Strategic alliances in technology industries: a different rationale

Strategic alliances in technology industries: a different rationale PurposeThe purpose of this paper is to investigate the strategic intentions of strategic alliances in technology industries.Design/methodology/approachThis paper mainly uses case studies as its methodology.FindingsThis paper depicts how the possibilities of firms sharing resources, costs and risks decrease when industry changes grow frequently and unpredictably. More importantly, this study suggests that in technology industries, firms use strategic alliances to keep their existing marketing strategies intact.Research limitations/implicationsFor future studies, the authors will develop and test hypotheses based on the arguments of this paper.Practical implicationsFindings of this paper contradict business executives’ common sense but have important implications for them to manage their strategic alliances.Originality/valueFindings of this paper contradict the traditional belief of strategic alliances and thus advance the knowledge on strategic alliances. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Strategic alliances in technology industries: a different rationale

Journal of Business Strategy , Volume 39 (2): 9 – Apr 16, 2018

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/JBS-01-2017-0005
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to investigate the strategic intentions of strategic alliances in technology industries.Design/methodology/approachThis paper mainly uses case studies as its methodology.FindingsThis paper depicts how the possibilities of firms sharing resources, costs and risks decrease when industry changes grow frequently and unpredictably. More importantly, this study suggests that in technology industries, firms use strategic alliances to keep their existing marketing strategies intact.Research limitations/implicationsFor future studies, the authors will develop and test hypotheses based on the arguments of this paper.Practical implicationsFindings of this paper contradict business executives’ common sense but have important implications for them to manage their strategic alliances.Originality/valueFindings of this paper contradict the traditional belief of strategic alliances and thus advance the knowledge on strategic alliances.

Journal

Journal of Business StrategyEmerald Publishing

Published: Apr 16, 2018

References