Defines the concept of strategic alliances as well as outlining thepotential benefits and disadvantages of entering into suchrelationships. This will facilitate critical reviews of the nature andtype of relationship that best satisfies their individual needs.Strategic alliances are a means of rationalizing business operations andimproving the overall competitive position of a company and areimportant because of the sheer speed and dynamism of technologicalchange which has opened up a wide range of new activity areas. Bankingfirms, however, experienced difficulty in defining the type ofrelationship that best suits their needs. To a significant extent thisis due to the fact that a great deal of confusion exists regarding theterm strategic alliances. In particular parties havedifficulty in distinguishing strategic alliances from other forms oforganizational relationships.
Management Decision – Emerald Publishing
Published: Jan 1, 1992
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