A number of recent studies have suggested that many small businesses are opting to become members of strategic alliances with other firms in order to minimise the perceived barriers to adoption of electronic commerce Ecommerce. This study compares the perception of barriers to Ecommerce adoption between a sample of Swedish small to medium enterprises SMEs that have become members of some form of strategic alliance and those that have remained outside such arrangements. The results show that, in general, SMEs that are part of a strategic alliance perceive barriers as less applicable than their counterparts that are not part of a strategic alliance.
Journal of Systems and Information Technology – Emerald Publishing
Published: Jun 1, 2003