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Stories that SELL, stories that TELL

Stories that SELL, stories that TELL Investigates the place that storytelling has in company communications, and states that storytelling has a wide and varied range of applications. Gives various organizations' views on where storytelling adds value and how leaders can use this better to develop their organizations in this global world. Sums up that bonds thus created provided better returns on both personal and organizational levels. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Stories that SELL, stories that TELL

Barbara Kaufman
Journal of Business Strategy , Volume 24 (2): 5 – Apr 1, 2003
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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0275-6668
DOI
10.1108/02756660310508155
Publisher site
See Article on Publisher Site

Abstract

Investigates the place that storytelling has in company communications, and states that storytelling has a wide and varied range of applications. Gives various organizations' views on where storytelling adds value and how leaders can use this better to develop their organizations in this global world. Sums up that bonds thus created provided better returns on both personal and organizational levels.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Apr 1, 2003

Keywords: Stakeholders; Stories; Communications

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