Access the full text.
Sign up today, get DeepDyve free for 14 days.
P. Leszczyc, A. Sinha, A. Sahgal (2004)
The effect of multi-purpose shopping on pricing and location strategy for grocery storesJournal of Retailing, 80
G. Baltas, P. Papastathopoulou (2003)
Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sectorInternational Journal of Retail & Distribution Management, 31
Tat Choi, R. Chu (2001)
Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industryInternational Journal of Hospitality Management, 20
Arun Sharma, Thomas Stafford (2000)
The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:: An Empirical InvestigationJournal of Business Research, 49
(2007)
The Observatory for the Greek Information Society
Irene Daskalopoulou, Anastasia Petrou (2005)
Service quality and store performance: some evidence from GreeceManaging Service Quality, 15
(1997)
Shopping habits at Kingston department stores: wave III: three years after Wal-Mart’s entry into Canada
Thompson Teo, V. Lim (2001)
The effects of perceived justice on satisfaction and behavioral intentions: the case of computer purchaseInternational Journal of Retail & Distribution Management, 29
J. Hair (1972)
Multivariate data analysisInternational Statistical Review, 40
Alex Susskind, Mark Bonn, C. Dev (2003)
To Look or Book: An Examination of Consumers’ Apprehensiveness toward Internet UseJournal of Travel Research, 41
(2004)
The Greek market of electrical appliances : Factors determining the buying behaviour of Greek consumers ”
M. Bourlakis, M. Ness, Constantinos-Vasilios Priporas (2006)
The Greek food shopper: Segmentation on the basis of attitudes to store featuresEuromed Journal of Business, 1
$19.1B for IT and Telecommunications in Greece
(2007)
Retail multiples in electrical sector
Naftemporiki
Public Target 15 Stores Until 2010
Orhan Erdem, A. Oumlil, S. Tuncalp (1999)
Consumer values and the importance of store attributesInternational Journal of Retail & Distribution Management, 27
A. Fotheringham (1988)
Note---Consumer Store Choice and Choice Set DefinitionMarketing Science, 7
(2005)
Theory and reality of choice in retail markets
G. Davies (1992)
Positioning, image and the marketing of multiple retailersThe International Review of Retail, Distribution and Consumer Research, 2
P. Sinha, A. Banerjee (2004)
Store choice behaviour in an evolving marketInternational Journal of Retail & Distribution Management, 32
(1992)
Warehouse/membership clubs in North America: are they retail? And who is at risk? An 11-city study of household and business shoppers
(The) Observatory for the Greek Information Society
Profile of Greek Internet Users
T. Hernández, D. Bennison, Sarah Cornelius (1998)
The organisational context of retail locational planningGeoJournal, 45
A. Kouremenos, G. Avlonitis (1995)
The changing consumer in GreeceInternational Journal of Research in Marketing, 12
A. Woodside, Randolph Trappey (1992)
Finding out why customers shop your store and buy your brand: Automatic cognitive processing models of primary choice.Journal of Advertising Research
N. Malhotra (1993)
Marketing Research: An Applied Orientation
(1985)
Marketplace needs of the elderly: determinant attributes and store choice
(2007)
Laptop's are the stars of computer market
Gilbert Churchill, T. Brown (1987)
Basic Marketing Research
T. Hernández, D. Bennison (2000)
The art and science of retail location decisionsInternational Journal of Retail & Distribution Management, 28
Jai-Ok Kim, B. Jin (2001)
Korean consumers’ patronage of discount stores: domestic vs multinational discount store shoppers’ profilesJournal of Consumer Marketing, 18
(2007)
Price war in electrical multiples
P. Kotler (1974)
Atmospherics as a Marketing ToolJournal of Retailing, 49
Jason Carpenter, Marguerite Moore (2006)
Consumer demographics, store attributes, and retail format choice in the US grocery marketInternational Journal of Retail & Distribution Management, 34
Ian Clarke, D. Bennison, J. Pal (1995)
Towards a contemporary perspective of retail locationInternational Journal of Retail & Distribution Management, 25
C. Moore, J. Mason (1969)
A Research Note on Major Retail Center PatronageJournal of Marketing, 33
(1969)
A revised look at selected determinants of consumer spatial behaviour
(1977)
Shopping centre patronage motives
T. Hernandez, T. Bennison, S. Cornelius
The organisational context of retail location decision making
(2003)
Exploring shoppers’ impression on store image: an empirical research in Greece
H. Oppewal, K. Koelemeijer (2005)
More choice is better: Effects of assortment size and composition on assortment evaluationInternational Journal of Research in Marketing, 22
ICAP
Multiples in Electrical Sector
Purpose – This paper aims to evaluate the relationship between demographics and the choice of retail outlet in the computer retailing sector in Greece so as to provide a general understanding of what criteria home computer users' use in selecting a retail outlet. Design/methodology/approach – A convenience sample of 600 consumers was employed. The respondents had purchased a computer or a peripheral device at most four weeks prior to the interview. The data was collected through personal interviews. Also, a pilot test for content and face validity was conducted. Descriptive statistics, as well regression and factor analysis, were performed to evaluate the data. Findings – Demographics have a strong predicting power over store choice in the computer retailing sector in Greece. Retail location, which is traditionally considered among the most important store choice determinants, is not that strong in the case of the purchase of computers and peripherals. Research limitations/implications – In order to generalise from the current findings a stratified sample in terms of demographics and geographical coverage could be used and examined. In addition, the influence of e‐purchases should be considered. Practical implications – Competition in retailing relies on an understanding of consumer behaviour. The results are partially consistent with the findings of previous studies in other retailing sectors and also suggest retailing strategy implication for retailers operating in Greece. Originality/value – The paper is unique because it analyses store selection criteria in computer retailing, a field where very few similar research studies exist.
EuroMed Journal of Business – Emerald Publishing
Published: May 15, 2009
Keywords: Consumer behaviour; Computers; Retailing; Greece
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.