Staying connected The communication between organizations and their environment

Staying connected The communication between organizations and their environment Purpose – The purpose of this paper is to systematically explore the basic ideas of what organizations should do to get “in tune” with the environment they depend on. Design/methodology/approach – Literature was selected and studied in the domain of corporate communication, interactive modalities, and negotiation, and related to communication‐management of organizations. Findings – The paper offers a well‐considered and structural overview of different communication tasks, how they are related, and how they can be managed coherently using the state‐of‐the‐art perspectives on effective communication. Practical implications – The paper provides a model that gives a better insight into the range of activities a communications manager has to deal with in the strategic planning phase and in the execution phase. Therefore, the model can be used to get a more balanced distribution of consts and efforts. In addition, the paper reveals the kinds of competences that are at issue, and therefore criteria can be derived to evaluate existing competence profiles. These criteria are useful in the recruitment of communication specialists, as well as in the training and supervision of staff members. Originality/value – Although numerous models can be found for depicting and categorizing the environment of organizations, little attention has been given to the way such continuous reflection can be achieved. This paper offers a global and systematic overview of the communication activities required. The model, developed in the paper, can be applied in comparative studies of corporate communication practices and how these relate to performances. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications: An International Journal Emerald Publishing

Staying connected The communication between organizations and their environment

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280810869613
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to systematically explore the basic ideas of what organizations should do to get “in tune” with the environment they depend on. Design/methodology/approach – Literature was selected and studied in the domain of corporate communication, interactive modalities, and negotiation, and related to communication‐management of organizations. Findings – The paper offers a well‐considered and structural overview of different communication tasks, how they are related, and how they can be managed coherently using the state‐of‐the‐art perspectives on effective communication. Practical implications – The paper provides a model that gives a better insight into the range of activities a communications manager has to deal with in the strategic planning phase and in the execution phase. Therefore, the model can be used to get a more balanced distribution of consts and efforts. In addition, the paper reveals the kinds of competences that are at issue, and therefore criteria can be derived to evaluate existing competence profiles. These criteria are useful in the recruitment of communication specialists, as well as in the training and supervision of staff members. Originality/value – Although numerous models can be found for depicting and categorizing the environment of organizations, little attention has been given to the way such continuous reflection can be achieved. This paper offers a global and systematic overview of the communication activities required. The model, developed in the paper, can be applied in comparative studies of corporate communication practices and how these relate to performances.

Journal

Corporate Communications: An International JournalEmerald Publishing

Published: May 9, 2008

Keywords: Communication management; Stakeholder analysis; Negotiating; Channel relationships

References

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