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Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing

Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing Purpose – The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on the influence of Stanley C. Hollander, who co‐founded the CHARM conference and whose drive and determination fueled its growth for the first 20 years. Design/methodology/approach – This study uses traditional historical narrative based on personal interviews, archival research, and content analysis of CHARM Proceedings . Findings – The history of CHARM is described and Hollander's role in developing the conference is highlighted. Originality/value – There is no written history of CHARM. This story is a major part of Hollander's legacy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing

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References (15)

Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-750X
DOI
10.1108/17557500910941565
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on the influence of Stanley C. Hollander, who co‐founded the CHARM conference and whose drive and determination fueled its growth for the first 20 years. Design/methodology/approach – This study uses traditional historical narrative based on personal interviews, archival research, and content analysis of CHARM Proceedings . Findings – The history of CHARM is described and Hollander's role in developing the conference is highlighted. Originality/value – There is no written history of CHARM. This story is a major part of Hollander's legacy.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: Mar 20, 2009

Keywords: History; Marketing theory; Conferences

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