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Reports on the Royal Mails Customer First TQM process, where service quality is based on the needs of both external and internal customers. Describes how their performance measurement system the Customer Perception Index CPI was designed and how its results are used. Concludes that the flexibility of the CPI is its most important feature and that measurement systems have to evolve in order to remain useful.
Managing Service Quality – Emerald Publishing
Published: Jun 1, 1991
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