Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Stakeholders’ perceptions of competitive tourism destination: empirical evidence from Serbia

Stakeholders’ perceptions of competitive tourism destination: empirical evidence from Serbia This study made an advance over previous work by providing a modified model for measuring the competitiveness of tourism destinations based on competitive performance from a stakeholder perspective. Furthermore, this paper aims to evaluate the sources of relative strengths and weaknesses perceived of a destination.Design/methodology/approachThis study uses a quantitative approach to seek opinions of 135 tourism stakeholders. Univariate and bivariate statistical analyses were used to describe the profile of the respondents, quantify the main findings and test the proposed hypotheses.FindingsThe results highlight the importance of safety in determining the attractiveness of a destination and its significance for the competitiveness of a destination. The strongest indicator of competitiveness is “Core resources and attractions,” while the weakest indicator is “Destination management.” Also, employees in public institutions and in the tourism industry in general have different opinions about competitive tourism destinations for most dimensions.Research limitations/implicationsDespite the fact that the findings do not consider the demand side, which has a major impact on the destination, they minimize the research gap and contribute to the existing literature review.Practical implicationsThe results are of particular value to stakeholders and destination management responsible for strengthening the competitiveness of tourism destinations.Originality/valueThe research progressed over previous studies by developing and empirically testing a modified conceptual model for measuring destination competitiveness from a supply-side perspective and recommending improvements for the emerging tourism destinations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Stakeholders’ perceptions of competitive tourism destination: empirical evidence from Serbia

Tourism Review , Volume 77 (2): 14 – Mar 4, 2022

Loading next page...
 
/lp/emerald-publishing/stakeholders-perceptions-of-competitive-tourism-destination-empirical-oeHaOEll1B
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1660-5373
eISSN
1660-5373
DOI
10.1108/tr-02-2021-0092
Publisher site
See Article on Publisher Site

Abstract

This study made an advance over previous work by providing a modified model for measuring the competitiveness of tourism destinations based on competitive performance from a stakeholder perspective. Furthermore, this paper aims to evaluate the sources of relative strengths and weaknesses perceived of a destination.Design/methodology/approachThis study uses a quantitative approach to seek opinions of 135 tourism stakeholders. Univariate and bivariate statistical analyses were used to describe the profile of the respondents, quantify the main findings and test the proposed hypotheses.FindingsThe results highlight the importance of safety in determining the attractiveness of a destination and its significance for the competitiveness of a destination. The strongest indicator of competitiveness is “Core resources and attractions,” while the weakest indicator is “Destination management.” Also, employees in public institutions and in the tourism industry in general have different opinions about competitive tourism destinations for most dimensions.Research limitations/implicationsDespite the fact that the findings do not consider the demand side, which has a major impact on the destination, they minimize the research gap and contribute to the existing literature review.Practical implicationsThe results are of particular value to stakeholders and destination management responsible for strengthening the competitiveness of tourism destinations.Originality/valueThe research progressed over previous studies by developing and empirically testing a modified conceptual model for measuring destination competitiveness from a supply-side perspective and recommending improvements for the emerging tourism destinations.

Journal

Tourism ReviewEmerald Publishing

Published: Mar 4, 2022

Keywords: Tourism destination; Competitiveness; Stakeholders’ perception; Indicators; 旅游目的地; 竞争力; 利益相关者的看法; 指标v; Destino turístico; Competitividad; La percepción de las partes interesadas; Indicadores

References