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Stakeholder management online: an empirical analysis of US and Swedish political party web sites

Stakeholder management online: an empirical analysis of US and Swedish political party web sites Purpose – Given the seeming lack of research on the influence of stakeholder activities on organisations such as political parties in the online environment, the purpose of this paper is to empirically investigate how political parties use their web sites to serve and manage their relationships with stakeholders. Design/methodology/approach – This is a qualitative paper, in which a cross‐national comparative analysis has been conducted on four illustrative cases. Personal interviews and web site observations were used as the main data collection methods. Three concurrent flows of activities, i.e. data reduction, data display, and conclusion drawing, have been applied in the data analysis. Findings – The paper indicate that the stakeholders served by political parties on the web sites studied can be grouped into two categories: internal and external. This paper also revealed that another very important internal stakeholder group overlooked by previous studies is that of core party members. Originality/value – The paper provides insights and new interesting empirical material which may help to strengthen the theoretical understanding stakeholder management in cyber politics. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Information, Communication and Ethics in Society Emerald Publishing

Stakeholder management online: an empirical analysis of US and Swedish political party web sites

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Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
1477-996X
DOI
10.1108/14779961011071060
Publisher site
See Article on Publisher Site

Abstract

Purpose – Given the seeming lack of research on the influence of stakeholder activities on organisations such as political parties in the online environment, the purpose of this paper is to empirically investigate how political parties use their web sites to serve and manage their relationships with stakeholders. Design/methodology/approach – This is a qualitative paper, in which a cross‐national comparative analysis has been conducted on four illustrative cases. Personal interviews and web site observations were used as the main data collection methods. Three concurrent flows of activities, i.e. data reduction, data display, and conclusion drawing, have been applied in the data analysis. Findings – The paper indicate that the stakeholders served by political parties on the web sites studied can be grouped into two categories: internal and external. This paper also revealed that another very important internal stakeholder group overlooked by previous studies is that of core party members. Originality/value – The paper provides insights and new interesting empirical material which may help to strengthen the theoretical understanding stakeholder management in cyber politics.

Journal

Journal of Information, Communication and Ethics in SocietyEmerald Publishing

Published: Aug 10, 2010

Keywords: Political parties; Stakeholder analysis; Sweden; United States; World wide web

References